Facts: Cause Road bike sales have gone down and companies need to give people a reason to buy new stuff. Its that way of the world. That said, bikes are now like cars; SUV, cross overs sell better than specific types of cars. Marketing dept. takes over to create the story that makes sense and guides consumers to the "want to buy" stage. The worlds market(volume-wise) is now composed of millennials which studies have shown do not go all in, rather dabble in multiple sports activities which means that having more versatility will help sales.